Our Theory & Approach

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Our theory is simple: Put the right content in the right context.

In order to do that successfully, we have an effective process for creating award-winning campaigns that engages your target audience and drives results. Knowing that your brand is not what you think it is, but rather what they think it is, we work effectively with your business to properly identify and project your brand message so they start viewing your brand the same as you do. Our approach starts with research and ends with measurement keeping your brand identity at the forefront at all times.


Our unique insights are the foundation for everything we do. We use industry and brand research to identify the habits and preferences of our clients’ target audience, ensuring the marketing strategy connects with consumers. We have created state-of-the-art inbound marketing solutions which allow for media placement and research to become simplified, more efficient and more effective. We offer a specialized suite of services that allow us to build a collection of data on potential customers and find trends that allow us to make quick and accurate decisions on media placement.


Insight from our research helps us create campaigns that differentiate our clients, form personal connections with their consumers and motivate the market to respond. Our team develops nationally recognized creative solutions that tell our clients’ stories in unique and memorable ways, tailored specifically to all marketing channels.


We are in the unique position to deploy integrated plans across any relevant marketing discipline – all within one company. This channel-centric approach allows us to target and convert the intended audience into your customers. Our team creates and implements results-driven plans utilizing paid media, interactive development, mobile, promotions, social media and public relations.


Everything we do is driven by results. Our measurement tools look at the collective impact of all marketing efforts via dynamic, key-performance indicator dashboards, ROI calculators, conversion/engagement testing and aggregated trend analysis. The result is more proactive planning and greater accountability for our clients’ marketing dollars.

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